Salesforce Application Specialist

At Booking.com, data drives our decisions. Technology is at our core. And innovation is everywhere. But our company is more than datasets, lines of code or A/B tests. We’re the thrill of the first night in a new place. The excitement of the next morning. The friends you encounter. The journeys you take. The sights you see. And the memories you make. Through our products, partners and people, we make it easier for everyone to experience the world.

As a Salesforce Application Specialist you will be responsible for designing, developing and implementing new Salesforce features across the commercial organisation, as well as leading the organisation through migration from current systems.  You actively drive the Product strategy by understanding user needs, as well as working closely with Developers, Platform Manager, Senior Application Specialist and other product teams.

A Salesforce Application Specialist is deeply committed to solving user (customer, partner and/or other users) pain points and identifying opportunities to improve their experience.

This is primarily an individual contributor role, were it is possible to coach and mentor others depending on skills, experience, development plans and business needs.  This is a great opportunity for someone with Salesforce administration experience that is really looking to grow their career.

Key Job Responsibilities and Duties 

• Execute the migration roadmap from existing systems to Salesforce as well as integration with other existing systems and data infrastructures.




• Collaborate with impacted Stakeholders in gathering business requirements from end-users and document the proposals for system design and improvement.




• Implement features within Salesforce with a focus on automation and efficiency through Process Builders and Flows for a seamless end to end experience.




• Performs systems administration functions such as user management (profiles and roles), field and validation rule configuration, process builders, Workflow rules, Lightning Flows, record types, picklists, page layout management, mobile setup, data management.




• Provide training and user-assistance, support adoption, and create satisfaction.




• Create and maintain reports and dashboards, as well as Salesforce data quality.




• Network on operational, managerial and strategic level across the department.  

Role Qualifications and Requirements

• 3-5 years hands-on experience with Salesforce.com platform.



• Certified Salesforce Administrator in Sales Cloud.


• Certified Salesforce Consultant preferred.


• Fluent English.


• Understanding of relational databases, and data integration tools.


• Proven ability to design and implement new processes, and facilitate user adoption.


• Strong understanding of Salesforce Best Practices and functionality.


• Understanding of data mappings (source to target) for integrations.


• Familiarity with Agile development team practices, tools and framework.


• Strong analytical, strategic thinking ad problem solving skills.


• Excellent verbal and written communication skills and a commitment to collaborate with people.


• Demonstrated ability to understand and articulate complex requirements.

Diversity, Equity and Inclusion at Booking.com: 

Diversity, Equity & Inclusion have been a core part of our company culture since day one. This ongoing journey starts with our very own employees, who represent over 140 nationalities and a wide range of ethnic and social backgrounds, genders and sexual orientations. 

Take it from our Chief People Officer, Paulo Pisano: “At Booking.com, the diversity of our people doesn’t just build an outstanding workplace, it also creates a better and more inclusive travel experience for everyone. Inclusion is at the heart of everything we do. It’s a place where you can make your mark and have a real impact in travel and tech.” 

We ensure that colleagues with disabilities are provided the adjustments and tools they need to participate in the job application and interview process, to perform crucial job functions, and to receive other benefits and privileges of employment.

Application Process: 

• Let’s go places together: How we Hire




• This role does not come with relocation assistance.

Booking.com is proud to be an equal opportunity workplace and is an affirmative action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. We strive to move well beyond traditional equal opportunity and work to create an environment that allows everyone to thrive.

If your application is successful, your personal data may be used for a pre-employment screening check by a third party as permitted by applicable law. Depending on the vacancy and applicable law, a pre-employment screening may include employment history, education and other information (such as media information) that may be necessary for determining your qualifications and suitability for the position.