Customer Journey Expert - Pricing Strategist

Who are we

At ING, our ambition is to become Europe’s leading mobile bank. Within the Tribe Growth, we use data and customer insights to continuously improve our services and align them with what customers truly need. We make ING increasingly customer‑centric and ensure that data plays a central role in our decisions and strategies. Our goal: to provide every customer and prospect the right content, product, and service at the right time. At ING we are promoting diversity and want to make our teams a reflection of our world. Even if your profile doesn't match the job description 100%: if you recognize yourself, don't hesitate to apply.

The Pricing Team designs and governs a customer‑level pricing mechanism grounded in CLTV, prices product‑overarching packages/bundles, and ensures transparent allocation of costs and revenues to product tribes. We develop pricing strategies that optimize custoer value and drive product uptake while preventing churn. We chair the Pricing Committee, bringing a customer perspective to challenge and refine pricing proposals from product tribes - via the lens of long‑term value and responsible pricing.

Who are we looking for

We’re seeking a Customer Journey Expert with deep experience in pricing strategy and CLTV who can translate data, economics, and customer insight into fair, effective, and scalable pricing. You combine commercial acumen with rigorous analysis, understand how propensity, eligibility, and CLTV models inform price and package design, and can shape decision making process across multiple product tribes. You’re are comfortable defining price guardrails and committee standards as well as interrogating model outputs or running experiments to validate willingness‑to‑pay (WTP) and churn risk.

Do you get energy from crafting customer‑level pricing, structuring bundles/packages that increase relevance, and building pricing that balances customer value and sustainable performance? Do you enjoy partnering with data scientists, product owners, marketers, Finance and Risk to turn insights into measurable outcomes? Then this role is for you.

Knowledge and experience

• 3+ years in pricing, revenue management, growth/performance strategy, product analytics, or related roles (financial services or subscription/marketplace experience is a plus)


• Strong understanding of CLTV, price elasticity, segmentation, and bundling economics; ability to translate model outputs (propensity, churn, eligibility) into price decisions


• Comfortable with analytics tooling (e.g., SQL, dashboards), testing hypothesis; able to simplify complexity and drive evidence‑based decisions


• Proven ability to establish clear standards and guardrails, and challenging proposals with a customer‑first mindset


• Hands‑on with experimentation and measurement (incrementality, margin), and cohort/funnel analytics


• Familiarity with personalization/decisioning platforms or pricing optimization tools is a plus


• Awareness of fair value principles and responsible pricing practices; able to balance commercial and customer outcomes


• Strong stakeholder skills: you influence across product tribes, Finance, Risk, and channels


• You are a self‑starter, collaborative, and eager to learn


• Fluent in English; Dutch is a plus

High performance principles that we adhere to

• We are self-starters with a can-do mentality


• We are entrepreneurs


• We love to make impact (not just effort)


• We inspire and help each other


• We are curious


• We dare to make mistakes

Rewards and benefits

We want to make sure that it’s possible for you to strike the right balance between your career and your private life. You can find out more about our employment conditions at https://careers.ing.com/en/benefits-NL

The benefits of working with us at ING include:

• A salary tailored to your qualities and experience




• 24-28 vacation days depending on contract




• Pension scheme




• 13th month salary




• Individual Savings Contribution (BIS), 3.5% of your gross annual salary




• 8% Holiday payment




• Personal growth and challenging work with endless possibilities




• An informal working environment with innovative colleagues




• Work Agile, so new ideas come to life faster

Want to apply directly?

Upload your CV and motivation letter by clicking the “Apply” button. Please note, multiple interview steps involving various business stakeholders will be part of the selection process.

About us

With 60,000 employees and operations in approximately 40 countries, there is no shortage of opportunities for people with initiative who want to help people take a step ahead in life and in business. Do you want to work at the cutting edge of what’s possible and at the same time ensure you work with integrity and hold the customer’s interests at heart? Do you want to be surrounded by progressive, inspiring, diverse and supportive colleagues? Then there is no better place to invest your talents than at ING. Join us and apply today!