Derek Ariens

Over Derek

With 20+ years of progressive leadership in digital and omni-channel marketing, I specialize in driving measurable growth and transformation within complex enterprise companies. I bring deep expertise in marketing operations, Salesforce Sales & Service Cloud, and marketing technology with a strong ability to translate complex business needs into impactful, scalable solutions. I have a proven track record of shaping product vision, defining roadmaps, and leading cross-functional teams across IT, commercial, agencies, vendors, and development partners. My experience spans end-to-end implementation and optimisation of Salesforce Marketing Cloud, Sales Cloud and Service Cloud. As a certified Scrum Product Owner and hands-on technologist, I understand not only the strategy, but also the mechanics behind how the tools work—and how to make them deliver real business value.

Expertise