Sharon de Bos

With over 4 years of experience in international marketing teams at Salesforce, I’ve supported audience generation and marketing operations for strategic in‑person and virtual events across Northern Europe — from campaign setup to audience segmentation, reporting, dashboards, and follow‑up processes that provide visibility into engagement, pipeline contribution, and ROI. I now work as a freelance/fractional Marketing Operations Lead for purpose‑driven organisations that use Salesforce and want their campaigns to be more organised, measurable, and aligned with sales. My expertise lies in bridging campaign execution and CRM processes — connecting marketing data, segmentation, and automation with sales workflows to improve efficiency and pipeline visibility. I focus on creating structured, scalable setups that enable smarter reporting and results‑driven decisions. Concrete examples of my work in marketing operations — including Salesforce dashboards, audience strategy, and event follow‑up — can be found in the case studies featured on my LinkedIn profile. Alongside my marketing work, I’m also a professional singer and artist. Music and entrepreneurship keep me curious, creative, and inspired. I founded and scaled my own sustainable e‑commerce brand, managing omnichannel marketing campaigns (SEO, paid ads, email, influencer, and affiliate marketing) from the ground up — an experience that taught me to combine structure with experimentation.